PILOT | Joost Jetten on Logitech's big SA push

When it comes to peripherals, two brands should jump out at you straight away: Microsoft and Logitech. Indeed, we have all, at one point or other, owned a keyboard, mouse or game controller branded by one of these companies. But peripherals and gadgets were never Microsoft’s focus; it had a software business to run. For Logitech, though, the stakes have always been much higher. But as global technology trends shifted away from desktop computers to tablets and notebooks, accessories also shifted in design aesthetic and functionality. Combine this with a company that was undergoing its own growing pains, it’s no wonder the Logitech brand faded from South African retail shelves. In 2013, Logitech make a big comeback, with renewed focus and direction. It bounced back by rejuvenating its product line-up and made several acquisitions to further bolster its product range. In this episode of The Best In Tech, our first, we chat to Joost Jetten, head of Logitech sub-Saharan Africa, about the company’s journey so far and its plans for South Africa. As a tech industry veteran, Jetten has worked with some of the major tech brands internationally, including Sony, HP, Sony Ericsson and TomTom. In this podcast, we get insights into Logitech’s current and future products and its intentions for the South African market. The Best in Tech is a brand new tech podcast hosted by Regardt van der Berg, a tech pundit with a passion for the latest gadgets, the smartest software and the fastest drones. Expect all-out geekery as we feature industry experts or enthusiasts and as we tackle topics ranging from gadgets to bitcoin. If you’d like to get hold of The Best in Tech team, you can e-mail podcast@tbit.co.za or follow Regardt on Twitter.
4 Oct 2017 English South Africa Technology · Tech News

Other recent episodes

The Best in Tech: Ep 2 - 'HTC Vive'

The physical world and digital realms are inching closer to each other with every new product we see related to augmented reality and virtual reality). One of the biggest players in this arena is, surprisingly, HTC. Together with the Valve Corporation, HTC developed the Vive, a headset that uses “room-scale”…
3 Nov 2017 31 min

The Best in Tech: Ep 3 - 'The ThinkPad at 25'

In this episode, Regardt chats to Thibault Dousson, GM of Lenovo South Africa, about technology, the PC landscape in South Africa and the rich 25-year history of the ThinkPad, a brand it acquired in 2004 when it bought IBM's PC business. Since then, Lenovo has had to endure several market…
30 Nov 2017 34 min

The Spotify interview

It’s finally happened: the giant of music streaming services has launched in South Africa. Even though the Swedish company has more than 70m paying subscribers worldwide, it’s been largely absent from developing markets, leaving rivals such as Apple Music, Google Play Music, Simfy and Deezer to make early headway. By…
14 Mar 2018 28 min

Aki Anastasiou in studio

In this wide-ranging episode of The Best in Tech podcast, host Regardt van der Berg chats to 702's Aki Anastasiou about how technology has changed traffic reporting, the future of autonomous cars in South Africa and the impact of artificial intelligence in our daily lives. Also in the podcast, Anastasiou…
27 Mar 2018 54 min

Interview: Sam Beckbessinger on managing your money

When it comes to money management, there is a new voice of reason for a generation who never learned how to manage our hard earned bucks. Manage Your Money Like a F*cking Grownup is a new book by Sam Beckbessinger that breaks things down in easy-to-understand language, with a support…
3 Aug 2018 32 min