The Ma(i)de Model
The Ma(i)de Model unleashes the most underestimated in a society by harnessing the ironic yet insane power of silence, invisibility, and obscurity. We run quite a few pioneering ventures that awaken historically unheard voices whilst elevating them to their rightful place in our social and economic order. As a third party common to all South African realities, domestic workers in particular provide us a powerful lens to navigate the most uncharted territory. Our inquiries are not limited to any single medium: they range from broadcasting, to economics, to fashion, to architecture, to storytelling, and so much more.