![](https://static.iono.fm/files/p179/logo_2480_20191028_171115_600.jpg)
Andy Rice
--:--
Andy Rice is probably South Africa's best-known branding and advertising expert. As a strategist, he headed up Ogilvy Johannesburg's account planning department before founding Yellowwood. Andy talks to Michael Jackson about strategy, inventing and re-inventing brands and defining exactly what a brand is.