#Kellman - Design Indaba Interview - Melissa Attree

After majoring in Journalism & Media Studies and English at Rhodes University, Melissa Attree started her professional career in 1997 as a copywriter. From there it was a logical leap into the world of marketing where she was instrumental in developing and establishing the veterinary homoeopathic brand, Eco-Vet, nationally. After three years with Eco-Vet she took her marketing and business skills to L’Oreal for the next five years. It was here, as Kérastase General Manager, that she played a major role in the repositioning of Kérastase as a major luxury hair care brand. Early in 2006 Melissa started the public relations company Black Khaki Wired together with three other seasoned advertising professionals. Arye catches up with Melissa at the Design Indaba, let's find out what wisdom she has to share with us.