What does Creativity do in the world of marketing and advertising?

Loading player...

Dawn Rowlands, CEO, dentsu Africa connected with Preetesh Sewraj, CEO, The Loeries at the recent Advertising Week Africa, held in Gauteng 15 - 19th February. 2023.

We find out what will be happening at the upcoming Loeries 2023 and how Creativity actually connects consumers and brands.

If you would like to find out more about the dentsu wisdom series, please visit www.dentsuwisdom.com . Sharing insights and understanding with the market across Africa.

22 Feb 2023 English South Africa Business · Marketing Ingrid von Stein

Other recent episodes

10 Rules to Make Your Brand Unstoppable!

Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing rules for brand success. From crafting killer briefs to harnessing the power of emotion, this episode of the Dentsu Wisdom Series gives you the ultimate playbook to stay ahead in…

11 Nov 25 min

What Keeps CMOs Up at Night? DENTSU CREATIVE CMO Survey 2024

Dive into the minds of the world’s top marketing leaders with the latest episode of the Dentsu Wisdom Series. The DENTSU CREATIVE CMO Survey 2024 reveals the pressing concerns and innovative strategies of over 950 CMOs from 14 diverse markets. Discover how to harness Transformative Creativity to drive growth and…

2 Oct 44 min

Empowering Women’s Voices in African Media

Empowering Women’s Voices in African Media with Dentsu Leaders Chishimba Musonda & Samantha Kipury In this episode of the dentsu wisdom series, we have Chishimba Musonda, Managing Director of Dentsu Zambia, and Samantha Kipury, Managing Director of Dentsu Kenya, discussing the Representation of Women in the Media. They cover portrayals…

25 Sep 25 min

The Evolution of Attention Economics

In this episode, we dive into the ever-evolving concept of attention economics, tracing its journey from speculative theories rooted in behavioral economics to today's data-driven insights powered by advanced eye-tracking technology. We'll explore how both creative execution and platform selection are pivotal in capturing and sustaining attention, the balance between…

29 Aug 31 min

Tapping into African culture

African culture, music and entertainment is changing the world of creativity and bringing in the new ear of true African creativity. Take a listen to Dawn Rowlands, CEO dentsu Africa in conversation with Jaol Roe, CEO Digital & Customer Experience, dentsu Kenya

11 Aug 13 min

All episodes