Dentsu Wisdom Series Dentsu Wisdom Series

The Evolution of Attention Economics

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In this episode, we dive into the ever-evolving concept of attention economics, tracing its journey from speculative theories rooted in behavioral economics to today's data-driven insights powered by advanced eye-tracking technology. We'll explore how both creative execution and platform selection are pivotal in capturing and sustaining attention, the balance between high and low attention environments, and the emergence of "attentive CPM" as a game-changing metric. Join us as we unpack how attention decay varies across platforms and its impact on the effectiveness of digital reach strategies.
Host: Graham Deneys, Chief Strategy Officer, Media Brands, dentsu
Guests: David Bassett, Lumen & Michelle Randall – Head
29 Aug 2024 English South Africa Business · Marketing

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