Dentsu Wisdom Series Dentsu Wisdom Series

The Evolution of Attention Economics

--:--
In this episode, we dive into the ever-evolving concept of attention economics, tracing its journey from speculative theories rooted in behavioral economics to today's data-driven insights powered by advanced eye-tracking technology. We'll explore how both creative execution and platform selection are pivotal in capturing and sustaining attention, the balance between high and low attention environments, and the emergence of "attentive CPM" as a game-changing metric. Join us as we unpack how attention decay varies across platforms and its impact on the effectiveness of digital reach strategies.
Host: Graham Deneys, Chief Strategy Officer, Media Brands, dentsu
Guests: David Bassett, Lumen & Michelle Randall – Head
29 Aug English South Africa Business · Marketing

Other recent episodes

10 Rules to Make Your Brand Unstoppable!

Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing rules for brand success. From crafting killer briefs to harnessing the power of emotion, this episode of the Dentsu Wisdom Series gives you the ultimate playbook to stay ahead in…
11 Nov 25 min

What Keeps CMOs Up at Night? DENTSU CREATIVE CMO Survey 2024

Dive into the minds of the world’s top marketing leaders with the latest episode of the Dentsu Wisdom Series. The DENTSU CREATIVE CMO Survey 2024 reveals the pressing concerns and innovative strategies of over 950 CMOs from 14 diverse markets. Discover how to harness Transformative Creativity to drive growth and…
2 Oct 44 min

Empowering Women’s Voices in African Media

Empowering Women’s Voices in African Media with Dentsu Leaders Chishimba Musonda & Samantha Kipury In this episode of the dentsu wisdom series, we have Chishimba Musonda, Managing Director of Dentsu Zambia, and Samantha Kipury, Managing Director of Dentsu Kenya, discussing the Representation of Women in the Media. They cover portrayals…
25 Sep 25 min

Tapping into African culture

African culture, music and entertainment is changing the world of creativity and bringing in the new ear of true African creativity. Take a listen to Dawn Rowlands, CEO dentsu Africa in conversation with Jaol Roe, CEO Digital & Customer Experience, dentsu Kenya
11 Aug 13 min

Africa's Creative Future: Leading the World Through Innovation and Collaboration

In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries—from media and data to advertising. At Dentsu, our 123-year journey of innovation exemplifies how businesses can thrive amidst constant change. Despite the allure of short-term gains, the importance of a long-term vision…
11 Jun 37 min
All episodes