Dentsu Wisdom Series Dentsu Wisdom Series

What Keeps CMOs Up at Night? DENTSU CREATIVE CMO Survey 2024

Loading player...
Dive into the minds of the world’s top marketing leaders with the latest episode of the Dentsu Wisdom Series. The DENTSU CREATIVE CMO Survey 2024 reveals the pressing concerns and innovative strategies of over 950 CMOs from 14 diverse markets.
Discover how to harness Transformative Creativity to drive growth and stay ahead in the ever-evolving creative industry.
Join Dawn Rowlands, CEO of Dentsu Africa, as she hosts an enlightening discussion with industry visionaries:
• Patricia McDonald, Chief Strategy Officer, Dentsu Creative, Global/EMEA
• Nkanyezi Masango, Chief Creative Officer, Dentsu South Africa
• Sechaba Molefe, Dentsu Data Labs, SSA
Tune in to explore:
• Are your strategies aligned with industry trends?
• Will your marketing investments yield the desired returns?
• Where should you seek your next big inspiration?
Don’t miss this opportunity to gain invaluable insights and elevate your marketing game.
2 Oct English South Africa Business · Marketing

Other recent episodes

10 Rules to Make Your Brand Unstoppable!

Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing rules for brand success. From crafting killer briefs to harnessing the power of emotion, this episode of the Dentsu Wisdom Series gives you the ultimate playbook to stay ahead in…
11 Nov 25 min

Empowering Women’s Voices in African Media

Empowering Women’s Voices in African Media with Dentsu Leaders Chishimba Musonda & Samantha Kipury In this episode of the dentsu wisdom series, we have Chishimba Musonda, Managing Director of Dentsu Zambia, and Samantha Kipury, Managing Director of Dentsu Kenya, discussing the Representation of Women in the Media. They cover portrayals…
25 Sep 25 min

The Evolution of Attention Economics

In this episode, we dive into the ever-evolving concept of attention economics, tracing its journey from speculative theories rooted in behavioral economics to today's data-driven insights powered by advanced eye-tracking technology. We'll explore how both creative execution and platform selection are pivotal in capturing and sustaining attention, the balance between…
29 Aug 31 min

Tapping into African culture

African culture, music and entertainment is changing the world of creativity and bringing in the new ear of true African creativity. Take a listen to Dawn Rowlands, CEO dentsu Africa in conversation with Jaol Roe, CEO Digital & Customer Experience, dentsu Kenya
11 Aug 13 min

Africa's Creative Future: Leading the World Through Innovation and Collaboration

In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries—from media and data to advertising. At Dentsu, our 123-year journey of innovation exemplifies how businesses can thrive amidst constant change. Despite the allure of short-term gains, the importance of a long-term vision…
11 Jun 37 min
All episodes