Tapping into African culture

In this episode, we dive into the ever-evolving concept of attention economics, tracing its journey from speculative theories rooted in behavioral economics to today's data-driven insights powered by advanced eye-tracking technology. We'll explore how both creative execution and platform selection are pivotal in capturing and sustaining attention, the balance between…

In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries—from media and data to advertising. At Dentsu, our 123-year journey of innovation exemplifies how businesses can thrive amidst constant change. Despite the allure of short-term gains, the importance of a long-term vision…

Join us for a rapid dive into the world of women's football with Romaney Pinnock. From her surprising career shift to her leadership in the game, we explore sponsorship dynamics, player earnings, and global comparisons. Discover how brands can support women's football while learning about Romany’s mission with The Badgers…

The skill of INFLUENCE Welcome to our podcast, where we explore influencer marketing, focusing on the dentsu School of Influence. In our studio, two influencers and the school's founder discuss its inception, operations, and uniqueness. The school aims to nurture South Africa's emerging influencers, acknowledging their ability to shape discourse…

Join us as we explore the evolving role of A.I., the undeniable power of creativity and talent, and the roadmap for sustainable agencies. Don't miss this insightful conversation on shaping the Agency of the Future. The panellists on this conversation are: Lerina Biermann -Group Managing Director, dentsu MEDIA SA Chris…