Tapping into African culture

Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing rules for brand success. From crafting killer briefs to harnessing the power of emotion, this episode of the Dentsu Wisdom Series gives you the ultimate playbook to stay ahead in…

Dive into the minds of the world’s top marketing leaders with the latest episode of the Dentsu Wisdom Series. The DENTSU CREATIVE CMO Survey 2024 reveals the pressing concerns and innovative strategies of over 950 CMOs from 14 diverse markets. Discover how to harness Transformative Creativity to drive growth and…

Empowering Women’s Voices in African Media with Dentsu Leaders Chishimba Musonda & Samantha Kipury In this episode of the dentsu wisdom series, we have Chishimba Musonda, Managing Director of Dentsu Zambia, and Samantha Kipury, Managing Director of Dentsu Kenya, discussing the Representation of Women in the Media. They cover portrayals…

In this episode, we dive into the ever-evolving concept of attention economics, tracing its journey from speculative theories rooted in behavioral economics to today's data-driven insights powered by advanced eye-tracking technology. We'll explore how both creative execution and platform selection are pivotal in capturing and sustaining attention, the balance between…

In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries—from media and data to advertising. At Dentsu, our 123-year journey of innovation exemplifies how businesses can thrive amidst constant change. Despite the allure of short-term gains, the importance of a long-term vision…