Can companies afford to overlook informal retail? | Christy Tawii

This podcast highlights the significant role of informal retailing in in sub-Saharan Africa’s retail landscape. Despite the growth of modern channels, informal retail channels continue to reflect the typical shopping habits of a large proportion of consumers across all income groups and are expected to continue to play a significant role in the future. This podcast improves our understanding of informal retailing channels, thereby helping businesses to better understand how they can access and tap into this important sector of retail.