Season2 EP21: Disclosing brand partnerships
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Gail Schimmel, CEO of the Advertising Regulatory Board
Talya Goldberg, freelance creative director and social media strategist
Thulani Hadebe, public relations and marketing agency owner and Instagram influencer
In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Hadebe, public relations and marketing agency owner and Instagram influencer. We have a healthy debate about a topic that’s often controversial…the rules behind influencers disclosing brand partnerships. We agreed and disagreed and had a good couple of laughs in between.
Grab a coffee and listen as we discuss:
• Why these rules came into being and are they necessary
• The confusion of the different hashtags that needs to be used and how the ARB is relooking these
• What it means for brands and influencers if they don’t disclose brand relationships
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
Talya Goldberg, freelance creative director and social media strategist
Thulani Hadebe, public relations and marketing agency owner and Instagram influencer
In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Hadebe, public relations and marketing agency owner and Instagram influencer. We have a healthy debate about a topic that’s often controversial…the rules behind influencers disclosing brand partnerships. We agreed and disagreed and had a good couple of laughs in between.
Grab a coffee and listen as we discuss:
• Why these rules came into being and are they necessary
• The confusion of the different hashtags that needs to be used and how the ARB is relooking these
• What it means for brands and influencers if they don’t disclose brand relationships
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.
