Season2: EP18: Insights into the industry from Digital Lead, David Shields

In this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet feel less “ad”dy.

Grab a coffee and listen as we discuss:
• Using data to create campaigns that resonates with target audiences
• The power of combining marketing channels
• The effectiveness of nano influencers when brands want to tap into communities

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with David on LinkedIn at this link https://www.linkedin.com/in/daveshields1/

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

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