What exactly is Public Relations (PR) and why does my business need it?

For many people, there isn’t much difference between marketing and public relations. Unless you work in the industry, it’s tough to tell exactly what separates the two. Keeping up with recent PR trends and digital marketing jargon is quite the undertaking unless you live and breathe marketing like we do. Much of the confusion between marketing and PR comes from their overlapping objectives. It’s true that both marketing and public relations serve to improve the public standing of a company. Oftentimes, marketing, and public relations work together as part of a comprehensive campaign.

Understanding the difference between the two – and when to use them – could help you forge new growth with your company. In this episode op Own Your Story, Cathlen Fourie and Tim Barlin discuss some of the most frequently asked questions about Public Relations.