Now it the time to strengthen your digital marketing strategy

--:--
Digital marketing is an essential part of a brand’s marketing strategy, but many businesses haven’t caught up yet. If there is anything that the COVID-19 pandemic has taught us, it is that we can – and should – focus on online activities as this is where our clients / audiences are.
Marketing has always been about connecting with your audience in the right place and at the right time. Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. Depending on the goals of your marketing strategy, you can support a larger campaign through the free and paid channels at your disposal.
In this episode of Own Your Story, Cathlen Fourie and Tim Barlin discuss the most frequently asked questions about implementing a digital marketing strategy.
20 Jul 2021 English South Africa Marketing · Management

Other recent episodes

Own Your Story Intro

Storytelling has become a content marketing trend adopted by both B2B and B2C marketers and is one of the most powerful ways to breathe life into your brand. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target…
12 Sep 2022 1 min

Public Relations: The Importance Of Media Training

A media interview is a fantastic opportunity for a brand’s spokespeople to position themselves as thought leaders, subject matter experts and to create positive coverage for their business. Spokespeople are typically the CEO or a top-level executive, as they understand their business better than anyone. If a brand wants to…
5 Oct 2021 18 min

SEO starter guide: What every business owner must know

Your potential clients may be unaware that you exist if your website does not appear on the first page of Google, Bing, or Yahoo search results. Improved search engine exposure can help you improve website visitors, which can lead to increased brand awareness, sales, and profitability. What if you don’t…
5 Oct 2021 29 min

Podcasting Starter Guide: Tips for a Successful Podcast

Have you noticed that podcasts are becoming increasingly popular? Podcasts are accessible, easy to listen to, and require very minimal effort for the listeners. Podcasts are a form of marketing that can not only grow your brand’s audience, but also its credibility. So why are podcasts so popular? Because they…
2 Oct 2021 14 min

7 Benefits of Hiring a PR Agency

Public recognition and trust are huge aspects of business success. By virtue of the stories they publish, the publicity in the media can develop awareness, extend credibility, generate trust, and motivate the audience’s responses toward a company and its products and services. Successful businesses often have solid working relationships with…
20 Jul 2021 15 min