Now it the time to strengthen your digital marketing strategy

Digital marketing is an essential part of a brand’s marketing strategy, but many businesses haven’t caught up yet. If there is anything that the COVID-19 pandemic has taught us, it is that we can – and should – focus on online activities as this is where our clients / audiences are.
Marketing has always been about connecting with your audience in the right place and at the right time. Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. Depending on the goals of your marketing strategy, you can support a larger campaign through the free and paid channels at your disposal.
In this episode of Own Your Story, Cathlen Fourie and Tim Barlin discuss the most frequently asked questions about implementing a digital marketing strategy.