CF Communications Own Your Story

Own Your Story

Storytelling has become a content marketing trend adopted by both B2B and B2C marketers and is one of the most powerful ways to breathe life into your brand. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience.

From strategy development to content creation, publishing to distribution and promotion, this podcast is about making Content Marketing work for your brand.

Tell your story. Stories matter. Good ones make a difference.
Monthly English South Africa Marketing · Management
7 Episodes

Own Your Story Intro

Storytelling has become a content marketing trend adopted by both B2B and B2C marketers and is one of the most powerful ways to breathe life into your brand. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target…
12 Sep 2022 1 min

Public Relations: The Importance Of Media Training

A media interview is a fantastic opportunity for a brand’s spokespeople to position themselves as thought leaders, subject matter experts and to create positive coverage for their business. Spokespeople are typically the CEO or a top-level executive, as they understand their business better than anyone. If a brand wants to…
5 Oct 2021 18 min

SEO starter guide: What every business owner must know

Your potential clients may be unaware that you exist if your website does not appear on the first page of Google, Bing, or Yahoo search results. Improved search engine exposure can help you improve website visitors, which can lead to increased brand awareness, sales, and profitability. What if you don’t…
5 Oct 2021 29 min

Podcasting Starter Guide: Tips for a Successful Podcast

Have you noticed that podcasts are becoming increasingly popular? Podcasts are accessible, easy to listen to, and require very minimal effort for the listeners. Podcasts are a form of marketing that can not only grow your brand’s audience, but also its credibility. So why are podcasts so popular? Because they…
2 Oct 2021 14 min

Now it the time to strengthen your digital marketing strategy

Digital marketing is an essential part of a brand’s marketing strategy, but many businesses haven’t caught up yet. If there is anything that the COVID-19 pandemic has taught us, it is that we can – and should – focus on online activities as this is where our clients / audiences…
20 Jul 2021 29 min

7 Benefits of Hiring a PR Agency

Public recognition and trust are huge aspects of business success. By virtue of the stories they publish, the publicity in the media can develop awareness, extend credibility, generate trust, and motivate the audience’s responses toward a company and its products and services. Successful businesses often have solid working relationships with…
20 Jul 2021 15 min

What exactly is Public Relations (PR) and why does my business need it?

For many people, there isn’t much difference between marketing and public relations. Unless you work in the industry, it’s tough to tell exactly what separates the two. Keeping up with recent PR trends and digital marketing jargon is quite the undertaking unless you live and breathe marketing like we do…
20 Jul 2021 16 min