Season2: EP12: Influencer marketing in the vitamin industry

In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry.

Grab a coffee and listen as we discuss:
• The shift of consumers preferring bite-sized content.
• Why it’s important for brands to make it easy and convenient for consumers to buy their products in 2021.
• The importance of measuring campaign results.

Listen to the episode here:

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

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Connect with Michelle here:

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