Season2: EP8: Using story-telling to market to customers - Jeanine Rainier

In this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a digital space.

Grab a coffee and listen as we discuss:
• Peer-to-peer vs traditional marketing.
• Why it’s important for brands to build emotional relationships with their customers.
• Using story-telling to connect to customers.

Listen to the episode here:

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

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