The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±36 min episodes every 1 week, 2 days  |  Broadcast schedule  | 
Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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A Biologist explains how your Brain deceives

Timothy speaks to Erik Vance, a Biologist and award-winning science journalist who has written for The New York Times, Scientific American and National Geographic. They explore the biological basis of expectation, and share how you can use this understanding to integrate it into your personal branding and organisational brand leadership strategy. Erik is the author of the best-selling book, ‘Suggestible YOU: The Curious Science of your Brain’s ability to Deceive, Transform and Heal‘.

Connecting the Brain’s Dots

Timothy Maurice explores a concept called Patternicity, or the brain’s pattern recognition capacity. He speaks to award-winning TV host and mega influencer Ayanda Thabethe about her tweet that went viral about the value of starting from the bottom and connecting the dots along the way. In this episode you’ll learn the importance of association learning and the power of patterns, as well as being inspired by Ayanda’s personal story.

America: A Lesson in Behavioural Design

Timothy Maurice shares one major behavioural design lesson that individuals, leaders and governments can learn from how America is going about its social goals wrong. This episode is for people who want to use the behavioural design to implement change in their home, workplace and society. This promises to be a perspective that needs to be heard and does not point the finger at any group, but seeks to offer a tangible solution that addresses deeply rooted psychological challenges that prevent social and professional progress.

The Neuroscience of Action Boards

Timothy Maurice speaks with Neuroscientist and Senior Lecturer at MIT, Dr Tara Swart, about her latest book, The Source, which explores the science of the Law of Attraction and what she terms Action Boards, commonly known as Vision Boards. Her book has been translated into more than 30 languages. Dr Swart unpacks why developing action boards can be so powerful in this moment in history.

Touch, An Essential

Timothy Maurice explores the science of touch with his friend Rafique Symonette - an entrepreneur living in the Bahamas, operating in the tourism business... who happens to also be quarantining alone. They discuss the role of touch in a lockdown, with little to no touch - and a few hacks to survive a life with reduced contact.

All the World's a Stage

Timothy Maurice interviews actress Angela Sithole and leadership consultant Raquel Brown from Hollywood, California about how to take on this new stage the world has presented us by owning whatever role you decide to play. It's all about the art of choosing and accepting a role in your personal and professional life.

231 episodes

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