The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±37 min episodes every 1 week, 2 days  | 
Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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Happiness in the Brain

Timothy Maurice hit the streets and asked over 100 people if they are happy. He also solicited voice notes from around the world about happiness. Along with the insights he gathers from people on the street, he shares the latest research about the science of happiness... with the hopes that you will challenge and evolve your definition of what it means to be happy as the world becomes increasingly complex.

Leading American Entrepreneur Series: Part 2

Timothy Maurice interviews Rob Braiman in part 2 of the American entrepreneurs series - exploring the lessons and the mindset of entrepreneurs who are leading in volatile and challenging economic conditions. Braiman is the founder of Cogent Analytics, a management consulting firm that three years in a row has made the top 10 fastest growing businesses in his category on INC’s 500 and 5000 list. He opens up about his mindset and focus in leading a business that's helping small businesses across many states in America.

Leading American Entrepreneur Series: Part 1

Timothy Maurice interviews two leading entrepreneurs in America who come from vastly different backgrounds and eras, but both built multi-million dollar businesses after overcoming extreme odds. In this first episode, you’ll meet Joe Dudley Sr., the iconic 82-year-old entrepreneur who became a household name in America for building a black haircare products business (he was even interviewed in Chris Rock’s movie, Good Hair). Dudley shares his passion and conviction, and why he refused to sell his business for millions of dollars... opting to stay focused on ensuring the business continues to stay focused on empowering others.

Behavioural Science Expert, Rory Sutherland

Timothy Maurice speaks to Rory Sutherland, the Executive Creative Director and Vice Chairman of Ogilvy Group UK, where he spearheads the Behavioural Science Division, Ogilvy Change. He’s the author of 'Alchemy, The Surprising Power of Ideas that Don’t Make Sense'. The conversation explores the magic in human behaviour, and why if we hope to move people and create better solutions to solve problems, we have to see a layer beyond standard logic to understand how to connect with people. This episode is vital listening to anyone curious about why people do what they do!

Beyond Kobe: How We Use People We Don't Know

We channel people, from celebs to celebrated social media people we’ve never met for a number of reasons - the concept of channeling others in a one-sided relationship is called Parasocial Relationships. Beyond the basketball community, people channeled Kobe Bryant for many reasons, some not so positive. Listen as Timothy Maurice shares the psychology of why many channeled Kobe, and how you should interrogate who you channel.

The Power of Human Capital: Part 2 of 2

In part two of The Power of Human Capital Series, Timothy Maurice Webster continues his insights and learning mission by interviewing more global Duke CE thought leaders, South African human capital thought leaders, partners in the Million Young Minds Project and the conference host - Sharmla Chetty, Duke CE’s President, Global MD, Europe and Africa.

Part two features:
Ed Barrows, Managing Director, Designing & Delivering programs for global clients (1min 14secs)
Wendy Y. Feher, Advisory and Client Programming, London (5min 56secs)
Beth Ahlering, Managing Director, London (10min 27secs)
Nkanyiso Dlamini, William Mpofu... Co-Founders e-Mfundi, MillionYoungMinds (13min 22secs)
Veona Watson, Nedbank, Executive Head HR Strategy for Group Finance Cluster (20min 10secs)
Sharmla Chetty, President & Head of Europe & Africa (22min 56secs)
Thato Belang, Duke, Program Director, South Africa (28min 33secs)
Sandra Da Mata, MultiChoice, South Africa (29min 30secs)

The Power of Human Capital: Part 1 of 2

A two-part series exploring the future of human capital, pioneered by and in collaboration with and Duke CE. With Brain & Brand author, Timothy Maurice Webster as host, this series seeks to uncover through Duke CE’s leadership lens, what it will take for leaders to thrive in a complex era where artificial intelligence and humans occupy the same leadership space. You’ll hear from Duke CE thought leaders from around the world, as well as South Africa’s top HR talent - along with a number of surprises from talented executives about their plan to apply the human-centric leadership learning. The conversations were hosted at the 2nd Davos of Human Capital Conference.

Part one features:
Adam Kingl, Duke CE Europe (2min 23secs)
Jeremy Kourdi, Duke CE London (13min 53secs)
John A. Davis, Regional Director for Duke CE Asia (18min 10secs)
Conference delegates- (23min 14secs)
Mbali Magudulela, Sibanye Still Water (28min 58secs)
Anne-Valerie Corboz- Managing Director Education, Asia (Design Thinking/SHIFT) (30min 13secs)

Hundreds of South Africans share their Political Hopes

Drawing on his research around what’s required for the brain to operate at its highest level, Timothy asks South Africans which political party will best position them to live their goals and dreams. From a Neuroscience perspective, the brain requires what’s termed ‘Total Reliable Resources’ in order to operate at its full peak. Essentially, the political party in charge is a critical resource that can provide an environment for your brain to thrive. Hear South Africans from all walks of life open up about their hopes and dreams!

217 episodes

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