The Brain & Brand Show

CLIFFCENTRAL.COM  |  Podcast , ±40 min episodes every 1 week  | 
Presented by Timothy Maurice, who is a four-time bestselling author.

The show that delves deep into the roots of human and brand behaviour. Why do we do what we do and what are the drivers of human behaviour that society is afraid to speak about? We explore how brands make consumers irrational, and how this irrational behaviour leads to bizarre social consequences. What are the best ideas and how are the boldest thinkers bridging this divide?

Ultimately, this philosophy is about creating using the best values and ideas to create influential stories and brands that shape society in a positive way. In the spirit CliffCentral was created, we will dig deep but explore with integrity, efficiency and diligence.

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Social Media Persuasion: Strategies from MIT

Timothy brings you part 3 of his 3-part series from MIT’s Sloan School of Management, where he speaks to Senior Lecturer, Dr Ben Shields, about Social Media Persuasion and Influence. Dr Shields is the author of Social Media Management: Persuasion in Networked Culture. He shares advice from his book and course about building persuasion in the digital age, and what some of the common mistakes leaders and entrepreneurs make when building their social media strategy.

Driving - Saudi Arabia's Next Generation of Leading Women

Timothy brings you part 2 of his 3 part series from MIT’s Sloan School of Management where he speaks to Dr. Sufana Almashhadi, a Postdoctoral
Brain Research Fellow at MIT’s McGovern Institute for Brain Research about her journey as a Saudia Arabian woman in this critical chapter of history. Timothy also speaks to a Saudi Journalist, Layan Damanhouri about how women are processing the right to drive and what it means to the gender transformation journey. You’ll be inspired and may just take ideas away to contribute to your own goals.

184 episodes

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