Emerging r@dio

While traditional radio in South Africa has found a place on the Internet, a new form of online radio is currently emerging from the Internet. It is called r@dio, a multimedia, multi-platform and convergent medium that differs from traditional radio in many ways. With very little information available about this new media form, Hendrik Baird (GaySA Radio) shares insight from his research project that aimed to investigate how emerging r@dio stations operate, how they use the Internet to create and grow audiences and how they measure their success.