New, ‘improved' Rice Krispies make consumers snap

The Rice Krispies fans are cross, very very cross! Without warning, Kellogg’s totally changed the recipe for those Krispies - and the Coco and Strawberry Pops, too - and consumers are so not loving the so-called new, improved versions. For now, Kellogg’s is just smiling and waving in response. So, what was the cereal maker thinking?
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