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WhatsApp: Africa’s Commerce Gateway

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WhatsApp isn’t just where Africa chats it’s where Africa shops, connects, and transforms. With over 96% penetration in South Africa, Kenya, and Nigeria, the app has become the operating system of the continent’s economy. And dentsu, as the only global network agency and WhatsApp solution partner, is uniquely positioned to turn this reach into real business transformation.
This episode dives into how WhatsApp has evolved from a simple messaging tool into an intelligent business platform, reshaping consumer engagement across Africa. Despite the vast audience, many brands still deliver fragmented experiences that bleed sales and loyalty. Dentsu’s deep API access changes the equation, enabling adaptive, personalised engagement, from click to message ads to one to one conversations and post purchase interactions, effectively turning WhatsApp into a seamless commerce gateway.
Listeners will hear:
• Why WhatsApp is Africa’s low data, high impact solution for mobile first consumers.
• How personalised conversations reduce friction and drive conversions.
• The role of post purchase interactions and broadcasting features in building authentic communities.
• How interaction data enriches marketing strategies across every channel.
#Megan du Toit #dentsu performancemedia #dentsu x #Marcel Swain
18 Feb English South Africa Business · Marketing

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