Dentsu Wisdom Series Dentsu Wisdom Series

Your CONSUMER now lives in your POCKET

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Marketers, brand managers, CMO’s wake up! The guessing era is finished. In this episode of the dentsu Wisdom Series, we dive into COPO – Consumer in Your Pocket, the platform that has rewritten the rules of African marketing.

No more slow surveys, stale PDFs or global proxies. COPO fuses 200 million telco‑verified profiles with 10,000 attributes of human understanding to deliver real data, real Africa, real time. Synthetic personas you can brief, test and challenge instantly.

This isn’t another shiny dashboard. It’s the end of guesswork and the start of evidence‑based creativity. Marketing in Africa has changed forever, the only question is whether you’re keeping up.
2 Feb English South Africa Business · Marketing

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