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Tiger Brands Roars Back: Profits Surge as Affordability Strategy Pays Off

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Tiger Brands has delivered one of its strongest performances in years and shareholders are smiling. Annual earnings jumped 31%, supported by 3.5% volume growth, cash discipline, and strategic pricing that brought deflation of 0.8% across its portfolio. The consumer goods giant also declared a second special dividend, signalling growing confidence in its turnaround momentum.

Gugulethu Mfuphi speaks to Tiger Brands CFO Thushen Govender to unpack what’s driving the renewed growth across core divisions particularly Milling & Baking, which posted its first notable volume recovery in years, and Grains, where aggressive affordability moves boosted market penetration.
26 Nov 2025 3PM English South Africa Business News · Investing

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