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EasyEquities Soars: Purple Group More Than Doubles Its Profit

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GUEST: Charles Savage – CEO, Purple Group
Purple Group, the fintech powerhouse behind South Africa’s favourite investing platform EasyEquities, has delivered another knockout year more than doubling its profit and growing assets under management to over R80 billion.

In its latest results, the JSE-listed company posted a 121% surge in profit to R78.8 million, with group revenue up 21.5% year-on-year. EasyEquities continues to be the star performer, driving most of the R450 million in revenue and attracting over 1.15 million active investors a 15% jump from last year.

CEO Charles Savage joins Kaya Biz to unpack the story behind the numbers, how EasyEquities has become a gateway for everyday South Africans to invest, why disciplined scaling and community trust remain central to its success, and what’s next as the platform pushes toward new markets and innovations.
12 Nov 2025 3PM English South Africa Business News · Investing

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