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TECH & INNOVATION - South Africa’s R900 Billion Ecommerce Opportunity

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South Africa’s ecommerce sector has exploded from just 1% to nearly 10% of retail sales in five years and according to a new report by the Ecommerce Forum South Africa (EFSA), we’ve only scratched the surface. With township economies worth over R900 billion, the potential to drive inclusive, digitally powered growth is enormous.
Shamiela Letsoalo, director of corporate affairs at Naspers and newly elected EFSA board chairperson, unpacks the findings of EFSA’s latest research, “Seizing the Moment: Unlocking South Africa’s Ecommerce Promise.”

She explains how South Africa’s ecommerce maturity already outpaces emerging peers like India and Brazil, and why the next frontier lies in enabling micro, small, and medium enterprises to thrive online.
11 Nov 2025 4PM English South Africa Business News · Investing

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