Kaya 959 Kaya Biz

Why Africa’s Entertainment Industry Is Outpacing the World

Loading player...
GUEST - Charles Stuart, PwC Africa Entertainment & Media Leader

Africa’s entertainment and media sector is on a growth trajectory that’s outpacing global averages and the numbers tell the story. According to PwC’s Africa Entertainment & Media Outlook 2025–2029, Nigeria’s industry expanded by 11.2% in 2024, with Kenya growing 7.1% and South Africa 6.2%, driven by a wave of digital innovation, mobile-first consumption, and streaming platforms.

By 2029, digital advertising will dominate reaching 84% of total ad spend in Nigeria, 74% in South Africa, and 64% in Kenya. Gaming and esports are set to overtake traditional TV by 2028 in Nigeria, while OTT streaming continues to surge, with Kenya leading growth at 11.2% CAGR.
22 Oct 2025 4PM English South Africa Business News · Investing

Other recent episodes

Hulamin swings to a loss, plans core refocus

Hulamin slipped into a full-year loss in 2025, as the aluminium producer faced price pressures and operational challenges due to an extended plant shutdown during the period. Hulamin’s CEO Mark Gounder joins us now to unpack the way forward for 2026.
24 Mar 3PM 16 min

New UJ Study Shows SA Can Dramatically Improve STEM Outcomes

A groundbreaking study by the University of Johannesburg (UJ) and Michigan State University has found that South African schools — including those in disadvantaged communities — can achieve substantially better STEM subject outcomes through a simple, scalable teaching model that blends teacher guidance with computer‑based simulations.
24 Mar 3PM 10 min

South Africa’s Two-Pot System Boosts Consumer Confidence

South Africa’s consumer sentiment edged higher for a second consecutive quarter, with the FNB/BER Consumer Confidence Index rising from –9 to –7 in the first quarter of 2026. FNB Chief Economist Mamello Matikinca‑Ngwenya joins us to unpack what this means for consumers, retailers, and the broader economy.
24 Mar 3PM 19 min

Sappi Pushes for 5% Tariff to Protect SA’s Last Newsprint Mill

South Africa’s only remaining newsprint producer, Sappi Southern Africa, has formally applied for a 5% customs duty on imported newsprint to protect the domestic industry from what it describes as a flood of low‑priced imports. Joining us for more is Graeme Wild, CEO, Sappi Southern Africa
24 Mar 3PM 14 min
All episodes