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Porsche remains the world’s most valuable luxury and premium brand, while Chanel surpasses Louis Vuitton

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GUEST – Henry Farr - Valuation Director at Brand Finance

With a brand value of USD41.1 billion, Porsche remains the world’s most valuable luxury and premium brand for the eighth consecutive year. Chanel’s brand value increased by 45% this year, making it the fastest-growing brand in the ranking. This growth propels Chanel from third to second place among the world’s top 50 most valuable luxury and premium brands, with a brand value of USD37.9 billion, surpassing Louis Vuitton, whose brand value experienced modest growth at 2% to USD32.9 billion.

29 May 2025 2PM English South Africa Business News · Investing

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