INSIDE YOUR BUSINESS: The Case for CPT: Why you should be directing your OOH spend to the Mother City

--:--

GUEST – Ruchelle Mouton - Group head of marketing and services at Tractor Outdoor.

It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home (DOOH) media spend pie.

At present, the chunkiest slice (66%) of media spend is allocated to Gauteng, with a few paltry crumbs (9%) directed towards the Western Cape (WC). Yet this picturesque province is hungry, with the growth of the Mother City, in particular, set to shift the share of spend in the near future.

23 Oct 2PM English South Africa Business News · Investing

Other recent episodes

African CEOs emulate business confidence and clear growth trajectory into 2025

GUEST - Ignatius Sehoole, CEO of KPMG Southern Africa and Chairman in Africa While CEOs remain confident in the future of the global economy, there is a significant consideration for escalating uncertainty and rising global crises - which has forced a reset in strategic thinking, a consolidation of talent, a…

23 Oct 2PM 10 min

EKASINOMICS: Initiative to celebrate township economy champions

GUEST - Bulelani Balabala – Founder of Township Entrepreneurs Alliance (TEA) TEA, the driving force behind South Africa's township and rural entrepreneurial ecosystem, is proud to present the 6th Annual Township Economy Summit and Awards. This year's summit promises to be our most impactful yet, celebrating innovation, resilience, and growth…

23 Oct 2PM 12 min

Soaring High, Struggling to Sustain: The Saga of South African Airways

GUEST – Phuthego Mojapele, Aviation analyst Join us for a deep dive into the complex history and ongoing challenges faced by South African Airways (SAA), once the pride of the nation. We'll explore the airline's turbulent journey, from its golden age to its recent financial struggles and restructuring efforts.

23 Oct 2PM 17 min

Take-home pay in South Africa has reached its highest point in record time, hitting over R17,000

GUEST – Elize Kruger, Independent Economist The average take-home pay reaches the highest level yet in September. Easing inflation levels, fuel price relief and lower interest rates give a boost to salary earners and their spending potential ahead of big year-end shopping days The upward momentum continued in September 2024,…

23 Oct 2PM 11 min

Famous Brands reports 10% growth in half-year earnings

GUEST – Darren Hele, Chief Executive Officer at Famous Brands. Leading food services franchisor Famous Brands released its interim results for the six months ended 31 August 2024. Famous Brands and its subsidiaries and associates (“Group”) increased its interim dividend by 9% to 150 cents per share. Total revenue for…

23 Oct 2PM 13 min

All episodes