#2 They need something to sell

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Just because your business is selling something, explains Allon Raiz, doesn’t mean that you have a product to sell. You might think, “Of course I do”, but so often that product lives in the mind of the entrepreneur; it hasn't been put into words or described anywhere – it hasn’t been codified. One of the most important elements of building a sales team is making sure they actually have something to sell. Here's how to do exactly that...

Season 1 / Episode 2 23 Aug English Read by Allon Raiz South Africa Business

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