Raizor's Edge Building a sales team in an entrepreneurial business

Building a sales team in an entrepreneurial business

This series starts with a disclaimer: Allon Raiz states that he is not a sales guru and admits to making hundreds of mistakes. But, over the past 20 years, he has helped thousands of entrepreneurs build their sales teams and has learned from his missteps and successes. In this series, Raiz provides actionable insights to help you avoid common pitfalls and build an effective sales team in your entrepreneurial business.
English Read by Allon RaizSouth Africa Business Narrated by Allon Raiz
6 Episodes

You are the primary sales person

Nobody likes facing rejection, which is why Allon Raiz says so many entrepreneurs abdicate the sales role in their business to someone else as soon as they can. But, he explains, this often leads to disaster because rejection is actually the most important part of building a business – here’s…
Season 1 / Episode 1 18 min

They need something to sell

Just because your business is selling something, explains Allon Raiz, doesn’t mean that you have a product to sell. You might think, “Of course I do”, but so often that product lives in the mind of the entrepreneur; it hasn't been put into words or described anywhere – it hasn’t…
Season 1 / Episode 2 25 min

They need someone to sell to

Are you setting your sales team up for success - or failure? There's a crucial step entrepreneurs often skip when hiring a new team: defining (and clearly documenting!) the markets. In this episode, you'll learn how to properly equip your new sales team with the tools and insights they need…
Season 1 / Episode 3 16 min

You Need to Pay Them a Commission

Think incentives drive success? Think again! Poorly-designed incentives can actually damage your organisation and drive away your best salespeople. In this episode, Allon Raiz discusses how to find the right basic/commission balance, the rule of thumb when setting targets and the secret formula for creating a commission structure that works…
Season 1 / Episode 4 22 min

Build a Business Within your Business

Want to keep your best salespeople? Give them a future beyond the next sale - turn your sales team into growth-driven entrepreneurs by building a business for them within your business. This episode reveals the secret to keeping top talent by creating an environment where they can thrive and grow…
Season 1 / Episode 5 16 min

Correctly Contracting your Sales Team

Are you setting your sales team up to thrive – or fail? In this episode, Allon Raiz dives into the overlooked art of crafting effective sales contracts. With over two decades of experience, he’s found that most businesses are missing the mark. Tune in to learn why input, sales and…
Season 1 / Episode 6 22 min