Kaya 959 Kaya Biz

Real Madrid takes back the crown as world’s most valuable football club brand

--:--
GUEST – Hugo Hensley, Head of Sports Services at Brand Finance

Real Madrid (brand value up 16% to EUR1.7 billion) is once again the world’s most valuable football club brand, surpassing 2023’s winner Manchester City FC, (brand value up 7% to EUR1.6 billion) according to new data from Brand Finance, the world’s leading brand valuation consultancy.



With a brand strength index (BSI) score of 96.3/100 and an AAA+ rating, Real Madrid is not only the world's strongest football club brand but also ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex. The club’s exceptional brand strength derives from its perfect scores across several metrics in Brand Finance’s research, including squad investment, stadia, and sponsorships. Real Madrid’s strategic investments in star players like Kylian Mbappé and Jude Bellingham are expected to further boost record-breaking revenue through increased matchday and merchandise sales, while enhancing global visibility and fan engagement.
25 Jul 8AM English South Africa Business News · Investing

Other recent episodes

SA Private Equity fundraising activity surges to a 13-year high

GUEST: Tshepiso Kobile, CEO of South African Venture Capital and Private Equity Association (SAVCA) Despite growing concerns about the turbulent macroeconomic outlook, the high-interest rate environment and fundraising challenges, Southern Africa’s Private Equity (PE) industry has surged forward. With 2024 being referred to as the ‘ultimate election year’ on both…
6 Sep 8AM 16 min

What makes a great rewards programme?

GUEST – Amanda Cromhout - CEO of Truth Market research firm BrandMapp and consultancy Truth have published the 2023/24 Loyalty Whitepaper, revealing which loyalty programmes are the most used in South Africa – with Checkers Xtra Savings now in the top spot. The whitepaper looks are different economic segments, namely…
6 Sep 8AM 15 min

Sanlam achieves robust operating performance in the first half of 2024

GUEST – Abigail Mukhuba – SANLAM Group CFO Sanlam today reported robust operating performance across the group in its 2024 interim results. This was based on consistent implementation of the business strategy in the last four years, which centres on enhancing organic growth while complementing this with strategic acquisitions. The…
6 Sep 8AM 12 min

INSIDE YOUR POCKET: South African Reserve Bank releases the Payments Study Report

GUEST – Tim Masela - National Payments System Department Head The South African Reserve Bank (SARB), which operates, regulates and oversees the national payment system (NPS), has today published its inaugural Payments Study Report (study). The study, the first of its kind in South Africa, uses individuals’ payment data and…
6 Sep 8AM 11 min

Airports Company SA reported a 16& revenue increase 16% R7 billion in 2023/24

GUEST - Mpumi Mpofu - CEO of the Airports Company South Africa Airports Company South Africa reported an impressive after-tax profit of R472 million. Despite operating in a relatively challenging global economic environment, ACSA’s revenue increased by 16% to R7.0 billion from the R6.0 billion reported in the previous financial…
6 Sep 8AM 13 min
All episodes