GenNext 2023: McDonald's

Loading player...
The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20 September) and Youth Marketing Conference (28 September). Sechaba Motsieloa, Director of Marketing at McDonald’s South Africa, shares with Lebang Kgosana more about the McDonald's strategy, and why the youth keep loving it.
13 Jun 2023 English South Africa Society & Culture · Technology

Other recent episodes

GenNext 2023: Mercedes-Benz

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20…
13 Jun 2023 21 min

GenNext 2023: Arena Events

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20…
13 Jun 2023 14 min

GenNext 2023: Skye Distribution

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20…
13 Jun 2023 12 min

GenNext 2023: Standard Bank

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20…
13 Jun 2023 16 min

GenNext 2023: Gautrain

The Sunday Times GenNext event in partnership with Yellowwood - now in its 19th year - is the leading annual youth brand preference and consumer behaviour event. This year, Sunday Times GenNext will take over the entire month of September with 3 separate events: Interactive Showcase (7 September), Awards (20…
13 Jun 2023 22 min