WHAT ENTREPRENEURS NEED TO KNOW ABOUT UNCONSCIOUS BIAS

Loading player...
GUEST – Julia Makhubela – Founder of 54twentyfour

Unconscious bias influences many aspects of our lives, from the car you drive to the employee you decide to promote. While we are often unaware of our unconscious or implicit biases, we carry them into every situation, even the workplace. Unconscious bias refers to a bias we are unaware of, formed without intent as we go through life.

These deeply subconscious attitudes are influenced by our background, cultural environment and personal experience. Unconscious biases can affect the perception and perspective of many things, including race, gender, appearance, age, and wealth.
26 Apr 2023 5PM English South Africa Business News · Investing

Other recent episodes

SANEDI on Key AEF Takeaways critical for South Africa's Energy Future

Prof. Sampson Mamphweli, the Head of the Energy Secretariat at the South African National Energy Development Institute (SANEDI), joins us for his view on South Africa's future. He unpacks policy and project-based initiatives that came to the fore on the agenda at this week's Africa Energy Forum.
18 Jun 3PM 11 min

Africa’s Power Market Is Learning to Share: AEF 2026 Highlights

From Uganda’s first independent transmission project to South Africa’s R440bn grid expansion plan, AEF 2026 showcased a continent shifting toward private‑sector participation and distributed energy. Absa CIB's Nikhil Kasiram breaks down the biggest trends shaping Africa’s power future.
18 Jun 3PM 12 min

Pivot Point: BrightRock at 15 and CEO Stevens on Leading the Next Chapter

BrightRock celebrates 15 years of disrupting the life insurance industry with its needs‑matched model. CEO Suzanne Stevens reflects on her leadership journey, the company’s growth to over 12% market share, and the future of life insurance in a rapidly changing consumer landscape.
18 Jun 3PM 18 min