Who is Prime Hydration and why does it cost more than R500 a pop?
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GUEST– Hantian Zhang - Senior Lecturer in Media, Sheffield Hallam University
Have you been hearing about Prime for weeks on end? Perhaps your child is desperate to get their hands on some, and you just don’t understand why.
The drink has become a viral sensation that has prompted stores across the world to sell out.
In a recent Twitter thread, South African moms have opened up about being pressured by their kids into buying the ‘trendy’ and ‘pricey’ drinks.
Have you been hearing about Prime for weeks on end? Perhaps your child is desperate to get their hands on some, and you just don’t understand why.
The drink has become a viral sensation that has prompted stores across the world to sell out.
In a recent Twitter thread, South African moms have opened up about being pressured by their kids into buying the ‘trendy’ and ‘pricey’ drinks.