WORLD AIDS-Why serious conduct can still be sparked by thought-provoking content

Loading player...
Yvonne Diogo – Country Director MTV Staying Alive Foundation talks about Can television shows change how people think and act? In Nigeria,researchers evaluated the impact of MTV Shuga, a drama featuring educational storylines about HIV/AIDS on viewers’ sexual knowledge, attitudes, and behaviors. The study shows that exposure to MTV Shuga improved viewers’ knowledge and attitudes, increased HIV testing, reduced risky sex, and among women, led to fewer sexually transmitted infections.



Why is this a big deal?

MTV Shuga has been broadcast in 72 countries globally and is watched by huge audiences across MTV, Netflix and YouTube. Imagine how famous you’ll be!

MTV Shuga has a track record of creating stars. Thuso Mbedu, Malibongwe Mdwaba, and Samkelisiwe Makhoba all got their big break on MTV Shuga and look at them now! 

MTV Shuga is a multi-award winning series which has positively impacted the lives of many youth across the world, by teaching them how to make better health choices and you could be part of this meaningful movement. 

 
Monde Twala, MTV Staying Alive Foundation Board Member and MTv Shuga Down South audition judge  said, “MTV Shuga Down South is the perfect platform to launch your career if you are passionate about acting.  The series has added a great deal of value to former cast members and has seen our alumni gain acting and production experience which has furthered their careers in the performing arts. I am encouraging hopefuls to take that chance and send through their entries”. 
 
Where are previous audition winners now?
Since acting on MTV Shuga Down South, Season 1 cast member, Samke Ndlovu has joined some of the biggest productions in the South African film and TV industry. She secured lead roles on SABC’s ‘Rented Family’, and Showmax’s medical drama 'Wounds’. She  has starred in films too, including Mzansi Magic’s ‘Isibonakaliso’, Netflix’s ‘Collision’ and eVod’s ‘Surviving Gaza’.  More recently, she was announced as a two-time nominee at the 2022 Africa Movie Academy Awards for her role as Thandeka, in the hit film ‘Surviving Gaza’.
1 Dec 2022 1PM English South Africa Business News · Investing

Other recent episodes

Reading South Africa's Economic Pulse

South Africa's economic activity weakened again in October, but there are emerging signs that pressure on households and businesses may begin to ease. Independent economist Elize Kruger unpacks the latest PayInc Economic Index, the fuel price outlook, consumer behaviour, business confidence and the key economic trends to watch heading into…
11 Nov 12PM 10 min

EasyEquities' Next Growth Chapter

Charles Savage, CEO of Purple Group, joins Kaya Biz following another year of expected double-digit earnings growth. The conversation explores the power of platform scale, the evolution of EasyEquities, the R100 billion client asset milestone, AI, international growth ambitions and the future of retail investing.
11 Nov 12PM 15 min

Dipula Properties Delivers Fy’2026 Distributable Earnings jump of 22%

Dipula Properties delivered earnings growth ahead of guidance while aggressively reshaping its portfolio through acquisitions, disposals and a deeper focus on retail and industrial property. CEO Izak Petersen joins Kaya Biz to discuss the company's expansion strategy, the outlook for listed property, and why convenience retail remains central to its…
11 Nov 12PM 19 min

Premier Bakes H1’2026 Operating Profit Surge Of 52.5%

Premier FMCG reported a strong set of interim results, with earnings growth, expanding margins and early benefits emerging from its acquisition of RFG Holdings. CEO Kobus Gertenbach discusses integration progress, consumer spending trends, commodity price dynamics and how Premier plans to sustain growth as it scales into a larger and…
10 Nov 12PM 16 min

South Africa’s Construction Capacity Question

South Africa is betting heavily on infrastructure to drive economic growth, yet concerns remain about project delays, contractor failures, skills shortages and shrinking industry capacity. We speak to Tshidiso Lekgetho, Acting Registrar of the SACPCMP, about the real state of the construction sector, the importance of professionalisation and accountability, and…
10 Nov 11AM 18 min