Pick 'n Pay launches new lower-price QualiSave brand.
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South African retail giant Pick n Pay is targeting the middle market with a new range of QualiSave stores, which promises to offer essential items at lower prices, accounting for 40% of company-owned supermarkets.
Pick n Pay is splitting its brand in half as the retail battle for South Africa's middle market intensifies. Initially referred to as "Project Red", when the brand split was first announced publicly back in May, these stores were touted as being smaller and cheaper, holding less than half of the products available on regular Pick n Pay shelves but at lower prices, catering to consumers who buy essential items in bulk.
Pick n Pay is splitting its brand in half as the retail battle for South Africa's middle market intensifies. Initially referred to as "Project Red", when the brand split was first announced publicly back in May, these stores were touted as being smaller and cheaper, holding less than half of the products available on regular Pick n Pay shelves but at lower prices, catering to consumers who buy essential items in bulk.
