Nobody wants to do business with someone who doesn't believe in themselves - Meet Mike Abel

When it comes to advertising, Mike Abel is happy to play in the world of perception, but he also realises that “perception is reality” and when it comes to doing business in South Africa, Mike believes we need to be changing our perception of the challenges we are faced with. What we think of the world becomes our reality. As the Chief Executive Partner of M&C SAATCHI ABEL, one of South Africa’s most successful advertising agencies, Mike has had to develop a keen understanding of how products and services are perceived.

In the latest Business Unusual Podcast, Ralf Fletcher, Topco Media CEO, engages in conversation with Mike Abel about the Metaverse, NFT’s, art and why more people and businesses should be staying in South Africa.