Ekasieconomics: Phumzile Mthembu founder of Ingcweti (Pty) Ltd. – A manufacturer of baby skincare products

Loading player...
Ingcweti pty ltd (Trading as PureB baby care ) we at Ingcweti pty ltd trading as PureB baby care we manufacture baby skin care ointments for infants, babies and toddlers suffering from In 2018 I gave birth to a handsome baby boy. Luyanda was the cutest thing ever and sadly, at 3 months, he was diagnosed with a skin irritation called eczema. I tried every product that can you can think of to help my baby but nothing worked. I searched for remedies, cures and even sought advice from other mothers, but my efforts were unfruitful. You can imagine the frustration and helplessness I felt looking at my bundle of joy in pain, not knowing how to help him.

• Ringworm
• Cradle cap
• Eczema.
• Nappy rash
• Sores
• Heat rash
• Burn
With my little boy healed from using my product and having noticed that a lot of mothers have babies that suffer from some form of skin irritation. Looking at research I did it is clear that no child may be able to grow without ever suffering from skin irritations as some are genetic like eczema and others resulting from merely playing with other babies as with ringworms.
• Total skin-repairing powerhouse
• Gentle enough for everyday use
• Fragrance-free • Naturally anti-bacterial
• Anti-fungal
• Provides immediate relief
Many products have been introduced to address skin irritation, each product addressing either of the problems, however, PureB baby care addresses all these problems in one product thus ensuring baby’s safety at affordable price.

With 45-65 babies born per day only in Tembisa hospital and 25% of them are guaranteed to develop skin irritations that like 15 to 17 babies that guaranteed to develop skin irritation. From humble beginnings, today our product is well packaged and beautifully branded. We have recently obtained clinical testing results for sensitive skin and we did our dermatology test and got our approvals.
9 Mar 2022 3AM English South Africa Business News · Investing

Other recent episodes

Funding the SMME Hustle: Traditional Meets Alternative Finance

Old Mutual’s Ndumiso Zulu and Lula’s Clinton Thomas unpack the real funding landscape for South African SMEs — from cash‑flow pressure to investment readiness, construction‑sector bottlenecks, and why only 6% of SMEs access formal finance. They explore how blended support, alternative lending models, and faster payment cycles can unlock the…
22 Jun 4PM 26 min

SMME Playbook: Founder’s Mindset with Lesetja Dikgale

Michanic founder Lesetja Dikgale shares how a simple moment of frustration with a delayed car repair sparked a national mobile‑mechanic platform. He unpacks the early mistakes, the operational rebuild, the financial model overhaul, and how the Impact Finance Network helped him become investor‑ready. A masterclass in starting lean, scaling smart,…
22 Jun 4PM 16 min

SANEDI on Key AEF Takeaways critical for South Africa's Energy Future

Prof. Sampson Mamphweli, the Head of the Energy Secretariat at the South African National Energy Development Institute (SANEDI), joins us for his view on South Africa's future. He unpacks policy and project-based initiatives that came to the fore on the agenda at this week's Africa Energy Forum.
18 Jun 3PM 11 min

Africa’s Power Market Is Learning to Share: AEF 2026 Highlights

From Uganda’s first independent transmission project to South Africa’s R440bn grid expansion plan, AEF 2026 showcased a continent shifting toward private‑sector participation and distributed energy. Absa CIB's Nikhil Kasiram breaks down the biggest trends shaping Africa’s power future.
18 Jun 3PM 12 min

Pivot Point: BrightRock at 15 and CEO Stevens on Leading the Next Chapter

BrightRock celebrates 15 years of disrupting the life insurance industry with its needs‑matched model. CEO Suzanne Stevens reflects on her leadership journey, the company’s growth to over 12% market share, and the future of life insurance in a rapidly changing consumer landscape.
18 Jun 3PM 18 min