Allan Gray: Ways We Can Leverage The “Fresh Start Effect” To Set Achievable Financial Goals

The first few weeks of a new year can feel like a clean slate and a good time to give our finances a fresh start. Research suggests that we are most motivated to achieve the goals we set when we action them at the start of a new period – be it a new week, new month, new year or at a special occasion such as a birthday. This cognitive phenomenon is known as the “fresh start effect”. Allan Gray’s Nomi Bodlani joins Kaya Bizz to discuss ways we can leverage the “fresh start effect” to set achievable financial goals and promote aspirational behaviours.