The Healthy Business Show

CLIFFCENTRAL.COM  |  Series , ±45 min episodes total time 6 hr 48 min  |  Broadcast schedule  | 
A new podcast series by Discovery Business Insurance presents inspiring, expert-led content to empower entrepreneurs with insights that will help them start a business, grow and achieve success.

The Healthy Business Show features well-known business luminaries from a diverse range of areas that are vital to an entrepreneur’s business health.

Listen to the podcasts to gain knowledge that'll help you make better business decisions and inspire you to entrepreneurial success.

Your Healthy Business Show host is Fred Roed. Fred is the CEO of Heavy Chef, an entrepreneur education platform which has featured technologists, pioneers and creatives from all across the business and leadership world. He has vast experience in starting and selling businesses and recently wrote ‘The Heavy Chef Guide to Starting a Business in South Africa’, which became a best-seller on Amazon.

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01

The Healthy Business Show: Starting your business

Today we see Discovery as one of South Africa’s biggest businesses with thousands of employees and hundreds of thousands of clients, but in 1992 it was just a small team trying to pitch their idea and break into the market. Barry Swartzberg (Vitality Group CEO) chats to Fred Roed about when and how to scale your business. How important is honing your product and market validation? In this first exciting episode, we hear why, when it comes to entrepreneurship, you need to 'fall in love with the process’. Barry gives valuable insights into how they succeeded and overcame major hurdles to grow Discovery into a global organisation, ranked as the second-strongest insurance brand in the world in the 2019 Brand Finance Insurance 100 report. Join the conversation: #DSYHealthyBusiness
02

The Healthy Business Show: The psychology of an entrepreneur

What mindset does it take to ‘make it’ in business? Is work-life balance a myth? What turns great employees disloyal, and how damaging is burnout really? Open your mind as Fred Roed speaks to Marc Rogatschnig, an organisational psychologist, about the psychological dynamics of leading a business and the personal attributes and awareness that can set you apart in a competitive environment.
03

The Healthy Business Show: Secrets to success

SA’s challenges are a breeding ground for innovative opportunities, says SweepSouth CEO, Aisha Pandor. For her, happy customers are the greatest measure of business success and she says, “word of mouth is still the biggest driver of our new business”. Hear about the SweepSouth growth from an idea created by need to a start-up sensation that is the first on the continent to bring technology to home-cleaning services. Aisha talks to Fred Roed about changing careers, the challenges and the satisfaction of owning your own business, and her vision to address societal needs while running a thriving business.
04

The Healthy Business Show: Present yourself

Why is it important for entrepreneurs to learn to present and communicate well? Rich Mulholland, a seasoned public speaker and entrepreneur who has started multiple businesses, including SA's largest presentation firm, Missing Link, chats to Fred Roed about the must-have skill of building a presentation that works. Rich says you have to “give the audience a reason to care. You’ve got to buy an audience’s attention before you sell them anything – even an idea.” Sharing from his own career and experience with TED Talks, this maestro in public speaking tells all about presentation techniques and tools to get people on your side and to respond to your “call to action”.
05

The Healthy Business Show: Grow your business

In developed nations, the SME sector contributes around 90% to employment, while in South Africa it sits around 50%. Endeavor South Africa, a not-for-profit organisation, has dedicated years to mentoring high-impact entrepreneurs and knows just what SA businesses need to take off. Catherine Townshend, former MD of Endeavor South Africa, speaks to Fred Roed about the importance of good, high-quality mentorship, support providers focused on SME development and the different life cycles of a business. “Do your homework, know your blind spots, and get the right support to navigate your business through each life cycle.”
06

The Healthy Business Show: Stop, collaborate and listen

Having the right partners with the right resources can make all the difference to your business. What are some of the secret ingredients to solid business relationships? For this week’s guests, Mike Anderson, CEO of National Small Business Chamber, and Jos Dirkx, an international consultant and entrepreneur, learning to listen is an important skill in partnerships. Fred Roed speaks to these seasoned entrepreneurs about their personal experiences and the main attributes in attracting lasting business partnerships.
07

The Healthy Business Show: Money matters

Keet van Zyl, co-founder of Knife Capital, and Dov Girnun, CEO of Merchant Capital, talk about the exciting environment that entrepreneurs find themselves in. In conversation with Fred Roed, they delve into the different aspects that funders of initial capital and funders for growth would look at to invest in a business. Get their top tips to guide your thinking around funding and gather some pearls of wisdom on how to make sure your business stands out in a crowd of attractive investments.
08

The Heathy Business Show: Sales, the lifeblood of a business

This week on the Healthy Business show, the conversation goes to sales. Can anyone be in sales? What are the differences between B2B and B2C sales processes? Fred Roed chats to two seasoned sales professionals, Sean Raymond who is the founder of The Sales Department and Claire van Wyk, a certified financial consultant. Answering some tough questions, they share experiences and tips on how to be successful in sales as an individual and as a business.

“It boils down to: How well do you know your market? How well do you know your products? How good is your critical thinking to be able to map those two together?”
Sean Raymond, founder of The Sales Department

“Successful salespeople are very high in EQ. If you have raw energy and enthusiasm, the finer details can be learnt over time – if you’re teachable.”
Claire van Wyk, certified financial consultant
09

The Healthy Business Show: Marketing: Building your brand

If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology-age.

9 episodes