How has Covid 19 affected advertising?
The Covid-19 pandemic is likely to shape the advertising industry in the long-term. Businesses are prioritizing survival for now, but in the future will have to find new ways of brand-building. The change in people’s media and consumption habits will force a rethink of how best to do so. Paul van den Berg, Chief Evangelist at Oliver South Africa speaks to us on The Covid Report about the impact that the Coronavirus pandemic has had on the Advertising Communications industry.