How has social media influencer business changed during Covid-19

Social media infuencer business has emerged as a revolutionary form of marketing during the Fourth Industrial Revolution("4IR"). Social media platforms and their technological features have created a space for digital content creators to connect authentically with a niche of followers. This has created an alternative method for brands to convert consumer interest into a purchase of a product which appeals to specific needs.

Brands and marketing agencies are increasingly becoming more reliant on social media influencers to attract and retain customers. This has resulted into a lucrative trade for the individuals who have what it takes to convert their social media influence into commercial value. However, the Covid-19 pandemic has brought about changes in this industry which have pushed industry participants to consider a new business model.

VOW FM host HarvyT, chats to Kevin Ssemwogerere who is a Chartered Accountant and Tech Business Enthusiast , to hear his independent opinion on Tech Business Insights. Kevin discusses how the social media influencing business model has been affected by Covid-19.