Radio Days Africa RDA2020 #thenewnormal

Creative Council #RDA2020

Loading player...
Changing landscapes, consumers, budgets, and delivery platforms continue to put traditional radio under pressure. The need to captivate audiences has moved radio stations and brands to challenge traditional airtime norms, to break through the clutter. The Creative Council will share examples of local campaigns and insight into redefining the creative edge in radio.
10 Jul 2020 English South Africa Education · Technology

Other recent episodes

Improvise and Innovate – Radio Post 2020 #RDA2020

Who is innovating? What does radio mean post Covid-19? Are we adapting quickly enough? Can we compete with the next Tik Tok, and do we have to? The final session of Radio Days Africa 2020 is a canvas of ideas and a platform to speak about the future of our…
31 Jul 2020 1 hr 06 min

Snakes and Ladders, the State of Community Radio in South Africa #RDA2020

As a vital contributor to the media landscape in South Africa, community radio is often regarded as the underdog. Is the sector undervalued and underrated and why are community radio stations perceived as the poor cousin of the industry? This panel discussion will look at the sector from different perspectives…
30 Jul 2020 58 min

Hello, Is There Anyone Out There? #RDA2020

The world-wide Covid-19 pandemic has had a dramatic effect on media consumption in 2020. What has happened to radio listenership in South Africa and globally and how do audiences perceive their radio brands?
29 Jul 2020 1 hr 01 min

Newsrooms in Africa #RDA2020

What do Newsroom in Africa look like currently and what are their challenges? This panel discussion will examine the state of newsrooms, journalists on the ground and the quality of coverage especially in the radio environment. As a continent of extended geography and a variety of socio-political and economic challenges…
28 Jul 2020 58 min
All episodes