#RDA17: Master Class - Formats to Engage

#FUTURETUNED: Radio has shown continued popularity and relevance delivering a wide variety of content and music to audiences. Prof. Franz Krüger (Director: Wits Radio Academy), Chris Price (Head of Music: BBC Radio 1 & 1Xtra), Pearl Sokhulu (Station Manager: Vuma FM), Khanyisile Kweyama (Interim SABC Board Chair) and Greg Maloka…

Johannes von Weyssenhoff has been in a local trial for Digital Radio Mondiale.He explains why DRM is the perfect intervention tool for bridging the digital divide in marginalised communities.

How to Do 360° On-Air Campaigns: Alfie Jay (Algoa FM) talks about the Algoa success story regarding building on-air campaigns that engage audiences across multiple platforms, yet still satisfy the overarching role of radio.

Content King: How do you approach creating daily content that is relevant and engaging? When do you drop content in favor of unplanned events? What does a content plan look like and how do you execute this? JD Mostert (Kaya FM) shares his insight and experience.

Audio-on-demand, specialised content and highly-engaged audiences are a catalyst for success. What is the best approach to harness this potential? Join Brad Brown (The Podcasting Academy) to learn about this.