Kaya 959 Ekasinomics

Township Commerce 2.0: How Big Brands Are Reshaping the Market

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Clicks’ KwaMakhi, Shoprite’s expansion, Tiger Brands’ 110,000‑spaza distribution — big FMCG players are moving aggressively into township markets. Nevo Hadas from Smartfill unpacks what’s driving this surge, whether small retailers are true partners, how refill models reveal consumer behaviour, and what meaningful market access looks like for township entrepreneurs. A deep dive into competition, digital readiness, and impact measurement.
23 Sep English South Africa Business

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