
No Ordinary Wednesday | The economics of tourism in SA
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South Africa’s growth challenge is shifting from reform to delivery. Tourism is part of that test.
International arrivals rose 12.3% in the first half of 2026. And phase III of the government-business Partnership now puts the sector firmly on the growth agenda, with a focus on air access, visas, safety and infrastructure.
On No Ordinary Wednesday, Jeremy Maggs and Investec economist Lara Hodes examine what it will take to turn that momentum into investment, jobs and sustained growth.
Read more on www.investec.com/now
International arrivals rose 12.3% in the first half of 2026. And phase III of the government-business Partnership now puts the sector firmly on the growth agenda, with a focus on air access, visas, safety and infrastructure.
On No Ordinary Wednesday, Jeremy Maggs and Investec economist Lara Hodes examine what it will take to turn that momentum into investment, jobs and sustained growth.
Read more on www.investec.com/now
Chapters
- 00:00 Introduction
- 01:31 From recovery to expansion
- 02:16 Regional strength, global opportunity
- 03:21 Tourism’s jobs potential
- 03:57 What drives tourism value?
- 04:56 Global risks to tourism growth
- 05:51 Rand strength and tourism value
- 07:29 Tourism moves up the growth agenda
- 08:02 Removing barriers to tourism growth
- 09:22 Unlocking China and India
- 10:33 From recovery to structural growth





