'Visit Rwanda': Will Aston Villa's deal boost tourism?

Rwanda has doubled down on its "Visit Rwanda" bold sports-marketing strategy, signing a landmark front-of-shirt deal with English premiership side Aston Villa worth up to £20 million annually. But can these partnerships reshape Rwanda's international image leveraging football's global stage? Eddy Micah Jnr speaks to Dr Alphonse Habimana, tourism expert and analyst and DW's Alex Ngarambe.