South Africa's SME Crisis Isn't a Funding Problem - It's a Sales Problem
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Small businesses are often described as the backbone of South Africa's economy, yet many continue to battle rising costs, red tape, unreliable infrastructure and limited access to finance. But what if we've been looking at the problem the wrong way?
Our guest believes the biggest challenge facing South African SMEs isn't funding at all, it's sales. She argues that many businesses don't fail because they can't access capital, but because they struggle to consistently convert opportunities into revenue.
Joining us this afternoon is Shelley Walters, Founder of The Sales Counsel, to unpack why she believes sales, not funding, is the key to helping small businesses survive, grow and ultimately create more jobs.
Our guest believes the biggest challenge facing South African SMEs isn't funding at all, it's sales. She argues that many businesses don't fail because they can't access capital, but because they struggle to consistently convert opportunities into revenue.
Joining us this afternoon is Shelley Walters, Founder of The Sales Counsel, to unpack why she believes sales, not funding, is the key to helping small businesses survive, grow and ultimately create more jobs.
