Reframing Risk: Culture And Perception In Africa

In this episode, Chinwe Okpala sits down with Nissi Ekpott for a rich, thought-provoking conversation on how culture shapes the perception of risk across different African contexts. From navigating cross-border business deals in the early 2000s (often involving literal bags of cash) to building purpose-driven enterprises in Nigeria, Kenya and South Africa, Nissi shares firsthand stories that bring the reality of risk into sharp focus. But beyond the stories, they also explore the real, on-the-ground risks entrepreneurs face in West Africa – from currency volatility to human capital challenges. Whether you're an entrepreneur, investor, or simply curious about doing business in Africa, this episode will deepen your understanding of how risk is perceived, navigated, and lived across the continent. Read the article here: https://ziwani.com/read/understanding-risk-in-african-markets