The business of sport

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Bonga Sebesho, head of sponsorships at Standard Bank Group discusses the sponsorship agreement between SAFA and Standard Bank for 2026 and beyond, and the goal of this investment.

5 Mar 12PM English South Africa Business · News

How brands amplify the consumer experience

Kavir Gangiah – Head: Consumer Experience and Sponsorships, Heineken Beverages

27 Apr 2PM 10 min

Powering festival touch points through technology

Shai Evian – Chief Executive Officer, Howler

27 Apr 2PM 13 min

Building moments that mould memories

Sibu Mabena – Founder of Duma Collective

27 Apr 1PM 12 min

The personalisation of the 'experience economy'

Greg Walsh – Founder of G&G The Goosebumps Company

27 Apr 1PM 10 min

[FULL SHOW] The ‘experience economy’: Festivals, pop culture and sponsorship

This evening we explore how events feed into cultural heritage with G&G Goosebump Productions, find out what goes on behind the scenes at festivals with Duma Collective, unpack the use of technology to manage event logistics, security and insurance with Howler, and discover the role brands play with Heineken.

27 Apr 1PM 51 min