Does one have to believe in the product they sell? This in light of McDonald’s ‘Big Arch’ viral moment.
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The Siz The World team weigh in on what to make of McDonald’s ‘Big Arch’ viral moment where CEO, Chris Kempczinski, took a hesitant nibble of the much-hyped Big Arch Burger in a promotional video, which the internet had plenty to saying that his ad wasn't appetizing as he seemed to enjoy the product and were not swayed to try it. The team asked does the leader of an organization have to believe in the "product" they sell?
